Stop Being the Best Kept Secret In Town: How to Effectively Market Your Magnet School
Date: September 25, 2025
Time: 2:00 p.m. ET
Your magnet school has amazing programs—so why don’t more families know? This webinar, sponsored by SchoolMint, helps school leaders and communicators move from reactive promotion to strategic marketing. Learn to highlight what makes your school special, craft family-focused messaging, and build awareness through storytelling, digital outreach, and partnerships.
Craft Compelling Messaging
Learn how to clearly communicate your school’s unique offerings to attract prospective families. Aligns with: Academic Excellence + High-Quality Instructional Systems
Boost Visibility on a Budget
Explore low-cost strategies like social media, events, and partnerships to raise awareness. Aligns with: Family and Community Partnerships
Define What Makes You Stand Out
Identify your school’s unique selling points and use them to create a strong, consistent brand. Aligns with: Innovative Curriculum + Diversity
Speakers:
Matt Coats, Chief Evangelist, SchoolMint
Matt Coats is Chief Evangelist at SchoolMint, helping schools nationwide improve student recruitment and enrollment. With over 20 years in K–12 edtech, he partners with school leaders to solve real enrollment challenges. As one of SchoolMint’s earliest team members, Matt focuses on making it easier for families to engage, apply, and choose the right school.
MSA Policy Update & Capitol Hill Prep: Protecting and Expanding Magnet Schools
Date: October 1, 2025
Time: 2:00 p.m. ET
This summer brought major developments in federal education policy, and together, we made sure magnet schools were at the table. Thanks to MSA’s persistent advocacy, funding for the Magnet Schools Assistance Program (MSAP) was protected at $139 million in both the House and Senate draft appropriations bills, despite deep proposed cuts across other education programs. We also secured recognition of magnet schools in the U.S. Department of Education’s Final Priorities for expanding education choice, creating new opportunities to leverage federal grants.
These advocacy wins matter, but—to ensure funding for magnet schools remains level—we need your voice to be heard on Capitol Hill. MSA’s advocacy efforts to date also underscore the volatility of the policy landscape, from ongoing threats of funding cuts and withholdings to agency layoffs and reorganizations. That’s why this year’s MSA Policy Training Conference (October 29-31, Washington, DC) is so critical.
Join us at 2 p.m. ET on Wednesday, October 1, for the webinar, “MSA Policy Update & Capitol Hill Prep: Protecting and Expanding Magnet Schools,” to:
- Get the latest policy update: What’s happening in Washington and why it matters for magnet schools.
- Understand MSA’s advocacy wins: How our collective efforts are shaping federal decisions that protect and expand magnet programs.
- Prepare for Capitol Hill: Practical tips to make the most of your Hill visits, from crafting your story to making a lasting impression with policymakers.
- Learn why your presence matters: How attending the Policy Conference and conducting Hill visits strengthens our national voice and protects the future of magnet schools.
Whether you’re a first-time attendee or a seasoned advocate, this session will help you feel confident and prepared heading into the Policy Conference.
Are you ready to make your voice heard on Capitol Hill?
Register today for the webinar and secure your spot at the Policy Training Conference. Every message, action, and visit matters in protecting the future of magnet schools!
