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Webinars

At MSA, we believe providing online enrichment and professional development is as integral to our members as our in-person conferences. Our webinars provide online professional development for principals, teachers, magnet coordinators, and administrators.

Topics focus on school leadership, curriculum and theme development, project-based learning, technology integration, and much more.

From time to time, our webinars are produced with our sponsors and partners to showcase interesting and helpful tools that will help you do your jobs as educators better.

SEPTEMBER 2025

When Enrollment Drops – A Magnet School Strategy for Districts Committed to Excellence, Equity, and Diversity

Date: September 9, 2025
Time: 12 p.m. ET (Noon)

Magnet Schools of America is partnering with Brown’s Promise and The Century Foundation for a timely conversation on how districts can respond to the challenges of declining enrollment, budget cuts, and school consolidations by leveraging the power of magnet schools.

This webinar will explore:

  • A brief history of magnet programs and their role in advancing integration and innovation.

  • How district leaders can implement magnet programs as a strategy to address declining enrollment.

  • Bright spot examples of where magnets are already making a positive impact.

You’ll hear from thought leaders and practitioners:

  • Ary Amerikaner, Co-Founder and Executive Director, Brown’s Promise
  • Halley Potter, Director of PK-12 Education Policy and Senior Fellow, The Century Foundation
  • Francis A. Pearman, Assistant Professor of Education, Graduate School of Education at Stanford University
  • Jonathan Wren, Magnet Director, Nashville Public Schools (MSA Member)

This is an essential session not only for magnet leaders, but also for district leadership teams navigating enrollment declines and resource challenges. We encourage you to invite your superintendent, board members, and district staff who are most directly engaged in planning for enrollment, budgets, and facilities.

Don’t miss this opportunity to learn how magnet schools can be a powerful lever for equity, diversity, and district stability.

Stop Being the Best Kept Secret In Town: How to Effectively Market Your Magnet School

Date: September 25, 2025
Time: 2:00 p.m. ET

Your magnet school has amazing programs—so why don’t more families know? This webinar, sponsored by SchoolMint, helps school leaders and communicators move from reactive promotion to strategic marketing. Learn to highlight what makes your school special, craft family-focused messaging, and build awareness through storytelling, digital outreach, and partnerships.

Craft Compelling Messaging
Learn how to clearly communicate your school’s unique offerings to attract prospective families. Aligns with: Academic Excellence + High-Quality Instructional Systems

Boost Visibility on a Budget
Explore low-cost strategies like social media, events, and partnerships to raise awareness. Aligns with: Family and Community Partnerships

Define What Makes You Stand Out
Identify your school’s unique selling points and use them to create a strong, consistent brand. Aligns with: Innovative Curriculum + Diversity

Speakers:

Nick LeRoy, Chief Marketing Office, SchoolMint
Nick LeRoy is Chief Marketing Officer at SchoolMint, joining after the acquisition of his firm, Bright Minds Marketing, which specialized in school enrollment strategy. He previously led the Indiana Charter School Board and worked as a global brand manager in the pharmaceutical industry. Nick holds a BA from the University of Utah and an MBA with honors from Emory University.

Matt Coats, Chief Evangelist, SchoolMint
Matt Coats is Chief Evangelist at SchoolMint, helping schools nationwide improve student recruitment and enrollment. With over 20 years in K–12 edtech, he partners with school leaders to solve real enrollment challenges. As one of SchoolMint’s earliest team members, Matt focuses on making it easier for families to engage, apply, and choose the right school.


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