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Social Media Tooklit

Today, elected officials are taking full advantage of social media to stay connected with their constituents. In a recent interview, one influential Congressman stated, “I check my Twitter and Facebook account a couple times a day.” Clearly, using social media is a highly effective way to communicate directly with your political leaders and share information about your magnet school.

Posting a social media message directed toward your elected officials is easy!

First, we recommend that you use Facebook’s new town hall feature to look-up your Members of Congress. https://www.facebook.com/townhall

Twitter 

Most government leaders have Twitter accounts that you can find by doing a simple name search.

  • Make sure to craft messages that are 140 characters or less and tweet @ your legislators.
  • Share photos or videos from your school – You can use com to shorten any website links that are
    too long to tweet.
  • It is a good idea to highlight students, press releases, or news stories from your school or district.
  • You can also tweet a policy action you would like your official to take or support.

Sample Messages for Twitter –

I support magnet schools! @[Insert Senator/Representative Name] please invest in theme-based education that promotes choice, innovation, and diversity. #support4magnets

Magnet schools are the largest form of public choice. Operated by school districts, they are free and open to all students. @[Insert Senator/Representative Name]#publicschoolchoice

One out of every 15 public school students in the U.S. attends a magnet school – that’s nearly 3.5 million students across the country. @[Insert Senator/Representative Name]#magnetsacrossAmerica

Our kids deserve access to an excellent education system that prepares them for the future. Magnet schools are the answer @[Insert Senator/Representative Name]#themebasedED

Magnet schools work to close the achievement gap, improve racial harmony, and make a positive impact on the lives of children @[Insert Senator/Representative Name] #schooldiversity

Facebook

  • Be sure to “like” or follow your elected officials on Facebook. When your official posts a story or takes a position on an issue that you care about, use the comment section to express your views on the topic.
  • You can also use Facebook to communicate with you legislator by sharing stories, news, or photos from your school on your legislator’s Facebook page.

Sharing Images on Social Media

You can use the following suggested messages and images in your social media posts or you can write your own, just be sure to “tag” your elected officials!

Sample Posts to Share with Images (Choose ONE per post or tweet):

  • Facebook:
    • I support magnet schools! @[Insert Senator/Representative Name] please invest in theme-based education that promotes choice, innovation and diversity.
  • Twitter:
    • I support magnet schools! @[Insert Senator/Representative Name] please invest in theme-based ED that promotes choice, innovation and diversity.

IMAGE OPTION ONE:

IMAGE OPTION TWO:

REMEMBER: YOU ARE THE MAGNET SCHOOL EXPERT IN YOUR COMMUNITY. WHAT REAL-LIFE EXAMPLES CAN YOU SHARE TO BRING THESE TALKING POINTS TO LIFE?


Learn how to become a Nationally Certified Magnet School

Raise the level of performance consistent throughout school districts nationwide and creates a platform from which all magnet schools can flourish. Magnet Schools of America’s national certification process is designed to recognize the hard work of the best magnet schools in the nation and to help them as they grow.

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